Most electric toothbrushes available are rechargeable and have a replaceable brush that is more efficient in cleaning and preventing plaque formation in oral cavities as compared to manual toothbrushes. Technological advancements are likely to translate into greater sales of rechargeable electric toothbrushes. Demand for innovative products that come with features such as 3D motion sensors and Bluetooth connectivity is poised to remain high among consumers in Europe.
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Children to Emerge Prominent End Users of Rechargeable Electric Toothbrushes
Demand for rechargeable electric toothbrushes can be reviewed among two demographics, adults and children. Growing cases of dental caries and other periodontal disorders among adults can be one of the primary factors stimulating the demand for these toothbrushes. Moreover, heightened awareness for dental hygiene can fuel their demand among adults.
However, adoption rate of rechargeable electric toothbrushes among children is expected to follow an exponential growth track. With increasing consciousness regarding oral health, parents are paying more attention to brushing habits of their children. The oscillatory and rotatory motion of the head of rechargeable electric toothbrushes ensure thorough cleaning and thus, are more effective than traditional brushes. Manufacturers are also developing products that particularly cater to the needs of this demographic. For instance, in April 2017, Innovate, a UK-based company, launched Buddies, a rechargeable electric toothbrush for children under the age of five. It can dispense the right amount of paste to bristles.
Increasing importance of oral hygiene is poised to allow the rechargeable electric toothbrush market in Europe to gain significant impetus. Consumers are willing to spend on oral hygiene, which presents manufacturers with substantial opportunities to introduce premium products to address concerns pertaining to complete oral care, teeth whitening, and gum health.
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According to a report added by Radiant Insights Inc., growing emphasis by manufacturers on promotional activities is expected to augment the market. Effective marketing campaigns are resulting in greater consumer awareness about rechargeable electric toothbrushes. On the other hand, strong market presence of manual brushes due to easy availability at low prices creates a high threat for manufacturers.
In Europe, U.K. will hold a prominent position owing to spiraling demand for technologically advanced products.
Some of the key players in the market are Oral-B (P & G), Omron Healthcare, Colgate-Palmolive, Wellness Oral Care, and Philips Sonicare.
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